The digital revolution has been a game changer in many areas of life and business – including the way people connect, and companies build relationships with their customers. With the rise of social media, a new type of ‘celebrities’ appeared on the marketing horizon....
LinkedIn is the most extensive professional social media website that businesses and individual people use to network with people all over the world, to create new leads and establish their brand. It’s an important platform every business should consider, if not...
Facebook is the largest social media platform on the internet today. The social network boasts 1.32 billion daily active users, and these users are prime prospects waiting for your business. Facebook Advertising needs to be a major part of your marketing strategy, and...
If you want to rank your videos on YouTube and Google, then you need to apply video SEO strategies. According to a recent study by Cisco, video will account for an overwhelming majority of internet traffic by 2021. In 2016, video represented 73% of global IP traffic....
Traditional marketing has leveraged social proof for years. We’ve seen orthodontists on TV recommending the best toothpaste for sensitive teeth. Or overly excited customer testimonials printed in newspapers and magazines. But people don’t trust ads and brands anymore....
It’s frustrating to watch businesses throw away so much potential because of their mediocre Instagram account. Especially ones that put a lot of work into the photography and design aspect. Of course, Instagram being as visual as it is, you can’t neglect the content,...
