Categories: AdvertisingSocial Media Marketing

How Much Do Facebook Ads Cost?

For businesses setting up a Facebook ad campaign, one question always comes up – how much do Facebook ads cost? There’s no easy answer to this question, as Facebook ad pricing is a complicated affair that has many models. The good news is, this also makes it one of the most flexible advertising models for people on any budget or stage of their business.

Facebook doesn’t set a price for your ad campaign up front, instead letting you set your own budget and ad range. This opens the platform to small businesses who gain access to Facebook’s audience of billions. The ad manager also lets clients pick their priorities and the campaign is priced accordingly by impressions, conversions, or click-throughs.

If you’re looking for a low-cost way to advertise your business, Facebook is a lucrative platform as long as you’re getting bang for your buck. Kaizen Sigma LLC is a full-service digital marketing firm that can help you get the most out of your Facebook ad campaign. Read on to discover how much do Facebook ads cost and how you can make that money work for you.

How Much Do Facebook Ads Cost? A Beginner’s Guide

Average Costs

Every Facebook ad campaign has a different budget, and the price depends on the extent of the campaign. The average cost per click (CPC) for Facebook advertising is $.27 per click. The average cost per thousand impressions (CPM) is $7.19.

However, that’s only a general guide. The price of your ad campaign will depend on ad goals, bidding amount, audience, industry, and the quality and design of your ad.

Facebook Ads Versus the Competition

Facebook offers more bang for your buck than most competitors in the advertising world. While Facebook ads cost only $.25 to reach a thousand people, that cost rises to $.75 for LinkedIn ads and $2.75 for Google AdWords. Those numbers are still low compared to traditional media like Cable TV ($7.00 per thousand people) and newspapers ($32.00 per thousand people).

The Bidding Process

When starting your Facebook ad campaign, the first step to determine your price is the auction system. You begin by setting a daily budget and you will never be charged more than this. After setting the schedule of your campaign (indefinitely or between set dates), your bid is analyzed in Facebook’s ad auction by price, relevance, and the odds of the reader taking a conversion auction.

If your ad is selected as a winning bid, it runs on the chosen platform and you’re charged a sum within your daily budget based on select factors.

How are Facebook Ad Costs Determined?

The following factors play the biggest role in determining the cost of your ad. First is your bid, which can be a pre-set budget or an automatic bid set by the platform to help you gain the most ad slots at the lowest price. Your intended audience also plays a role – a closely targeted ad campaign will cost less than a mass-appeal campaign because of less competition.

Facebook also judges the quality of ads, looking for content-heavy ads that fit seamlessly into their user experience. Loud, flashy ads will cost more to run as they reduce the quality of browsing. Each ad is also given a relevance score based on how closely it targets the intended audience, and rates can fluctuate seasonally based on how much competition the product has.

Finally, ad placement plays a big role in price. You choose where your ad will appear, including top locations like the desktop and mobile news feed, the audience network, and messenger. The more platforms, the higher the cost.

Get Your Facebook Ad Campaign Started Today

Now you know the basic metrics of Facebook ad costs, so let a digital marketing expert help you get the most for your money. Contact Kaizen Sigma LLC to schedule a free digital strategy call today.

Kaizen Sigma, LLC

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