Are you in need of some help with keyword research in your niche?
We prepared a list of the 10 best SEO tools for keyword research. If you want a tool that will get you more and better web traffic, it will certainly be one of these.
We split the list into to: free and paid. Each SEO tool has its own characteristics and features that make it unique, so be sure to choose the ones that match your needs.
Before reading about the best SEO tools for keyword research, here’s a question for you: have you established the niche of your business?
When using SEO tools for keyword research, you need to set your objectives to take over a very specific portion of the market. This portion is called a niche, and the goal of your business should be to dominate that niche.
The idea behind establishing a niche is knowing exactly what services you will provide, who your customers will be, and what values your business will be identified with.
As you narrow down these three categories, you will notice some particular words start appearing as patterns. These are called keywords: the words and phrases people type into search engines when looking for a business like yours.
Finding new keywords related to your niche can be a difficult task. Luckily, there are some tools that can help you find the best keywords in your niche.
The very first tool you should try for keyword research in your niche has to be Google’s Keyword Planner. After all, you’re trying to improve your ranking on Google, so why not use their own tool?
The Google Keyword Planner is the only SEO tool that uses all of the most recent data from Google, and that’s why its results are the most accurate out there.
Although it lacks several features that other tools have, the Google Keyword Planner has some extremely useful data you can use for your website. Aside from monthly searches, it also has ‘competition’ and ‘bid’ information that lets you know which keywords attract the most engaging visitors.
The best SEO tools for keyword research give you related keywords to those you use as examples. But where do you take those examples from?
Seed Keywords is a free SEO tool that tells you what real people search for. All you have to do is ask a question and get answers from actual people.
Seed Keywords provides the following example: imagine you’re in the com noputer repair industry, but don’t know what people search for when they need a service like yours. The top 3 answers from real people are: ‘pc repair’, ‘broken pc’, and ‘computer repair’.
Can you imagine what the most searched terms are for your industry? You don’t need to, just go to Seed Keywords and get the answer.
Neil Patel’s Ubersuggest makes the list of best SEO tools for keyword research in your niche because it is extremely straightforward and easy to use.
Ubersuggest uses data from Google Keyword Planner, from Google’s autocomplete function (suggested results), and from YouTube. Plus, you can filter the results and add negative keywords (phrases you don’t want in the results) in a very simple way.
Although Google Keyword Planner, Seed Keywords and Ubersuggest are arguably the best free SEO tools for keyword research, there are two other tools worth mentioning. One of those is Wordstream.
Wordstream is a keyword tool made specifically for Google Adwords, so niche keyword research isn’t its main objective. However, Wordstream combines the different keywords in unique ways to give new results that other tools miss. Even if niche keyword research isn’t what Wordstream was made for, it is very useful for this task.
Keyworddit is a new and rather odd tool for keyword research in your niche. Instead of analyzing Google results, it analyzes Reddit comments.
Reddit is the world’s largest forum, and an excellent place to get information on how people search for information on a certain topic – a.k.a. your niche.
The way Keyworddit gathers information is by looking at specific subreddits (forums for a certain topic) and finding the most common phrases used by users. To use Keyworddit, you’ll need to begin by establishing your niche and then finding the appropriate subreddit for that niche.
If you could only use one paid SEO tool for keyword research in your niche, SEMrush should be your choice.
Instead of searching for Google results, SEMrush gives you information about the keywords your competitors are targeting. Why would you want to know this?
First of all, knowing the keywords that your competitors are ranking for gives you the opportunity to target those same keywords – and beat them. How do you beat them? By creating better content than them.
But you can also target other related keywords that you find thanks to SEMrush or any other SEO tools, which will give your business a clear advantage.
BuzzSumo is another tool for innovative keyword research in your niche. And it’s based on social media.
Instead of taking keywords from Google searches, BuzzSumo looks at content that goes viral on Facebook, Twitter, Instagram, LinkedIn and all other social media platforms.
Using BuzzSumo is a fantastic way to find what keywords people use when talking about the latest trend in your niche. Then, you can create content with those keywords before your competitors to attract visitors to your website.
SECockpit is the most complete SEO tool for keyword research in your niche. It is packed with several features and will give you all the data you will ever need.
Like all the best SEO tools for keyword research, SECockpit shows results of keywords similar to the examples you provide. But it does so with extreme detail.
SECockpit gathers information from Google searches, Google’s suggested results, Google Adwords, YouTube, eBay, Amazon, and more. With all that information, SECockpit is able to show the most popular keywords in your niche.
Not only that, SECockpit can also give you less popular long-tail keywords that don’t get much traffic, but where your business may face little competition. Thanks to SECockpit you can target keywords where you can be almost certain that you’ll be among the top results.
The problem with SECockpit and other SEO tools for keyword research in your niche is that they are somewhat difficult to use. If you’re looking for a keyword research tool with simple instructions, WebCEO might be your best choice.
WebCEO is an excellent tool for keyword research in your niche. It incorporates results from several tools that will give your business that desired advantage.
But WebCEO’s best feature is that it includes a DIY SEO guide for beginners. Not only do they provide the keywords you’re looking for, they also explain how you can implement them.
The last SEO tool for keyword research in our list is Upcity, a modern platform that really guides you through the process of creating a marketing strategy optimized for SEO.
Upcity is the best choice for small businesses with no knowledge of SEO or digital marketing. They have neatly organized checklists for you to improve your online presence. Upcity will take you through every necessary stage, from establishing your niche to setting up a website and social media accounts, and even creating blog posts and email marketing.
We’ve given you a list of the 10 best SEO tools for keyword research in your niche. Now it’s up to you to establish your niche, find the best keywords and get more visitors!
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